About Ifat

What started as a personal quest, expanded into her life mission – to create nutritious and delicious meals for all ages.

Ifat Hindes was born in Israel and grew up initially in the Caribbean and predominantly in Hong Kong.

In 2013, she opened Hong Kong’s first entirely gluten free restaurant and bakery, Choice Cooperative and shortly after the well trusted Choice Healthy Foods who remain the leading provider of Gluten Free Breads and Pastries in Hong Kong. She is also a regular contributor to various publications such as Sassy Media Group, offering health & wellness articles and recipes.

In 2016, she started Project Wellness, offering the learning of health through wellness cooking classes, walks, healthy home makeovers, as well as acting as a wellness and health advisor to celebrity chefs, restaurants and corporates.

An Award Winning Wellness Entrepreneur and receiver of the following:

  • TOP PICK FOR ‘LITTLE LUXE’ CITY GUIDE 2013
  • FOODIE FORKS AWARD 2014, Editors Choice
  • MEDIAZONE’s MOST VALUABLE COMPANIES IN HONG KONG AWARD 2016

Upon popular request, Ifat, will be releasing her first cookbook of healthy, gluten free, easy to do family friendly recipes. As she continues to strive to improve her own health, in doing so she loves sharing what she learns in the hopes of helping others. Project Wellness is her way of sharing what she loves best – all things healthy, nutritious and delicious!